Building PropVid: Turning Property Listings Into Narrated Videos From a Chrome Extension

The problem

An estate agent I know pointed out something obvious once you hear it. Putting together social posts for every property takes time, skill and money. Photos are already on the listing. Getting them into something that looks professional, with a voiceover, is the hard part.

The solution

So I built propvid.app as a browser extension. Once you’ve subscribed for a licence, it shows a button on the licensed site. Open a property, click it, and it pulls the images and listing details. From there you get a slideshow with a custom script and a voiceover, in most of the popular languages for clients in the area.

How it works

It’s a browser extension. Once you’re set up on a licensed site, a button shows on the listing page. Open a property, click it, and it pulls the images and the listing details. You pick your shots, choose a look, and get a slideshow back with a custom script and a voiceover — in most of the popular languages for clients in the area.

No dumping a folder of photos into yet another editor. It starts on the page the agent already uses.

Why it’s cool

Anyone in the business can knock out a professional-looking slideshow with a natural-sounding voiceover in a matter of minutes. Same listing photos. Different shapes for the platforms that need them. Narration that sounds like it belongs to the buyer you’re talking to, not a generic clip-art voice from nowhere.

That was the whole point. Time, skill and money were the problem. Minutes should be the answer.

What was hard to get right

Making the motion look smooth took longer than I’d like to admit. Early slideshows looked soft and stepped when they zoomed. Fine on a laptop. Wrong once you watched them on a phone.

Audio had its own fun. The first moment of the voiceover kept getting clipped, so the narration started mid-breath. Dull to fix. Very noticeable if you don’t.

Accents mattered more than I expected too. If your buyers are in one country, a voice from somewhere else sounds wrong — even when the words are right. Getting that filtered properly was fiddly.

And the preview had to match the final video. If it looked one way in the wizard and came out different as a file, agents wouldn’t trust it. Keeping those two in sync saved a whole class of “it looked different when I downloaded it” messages.

There are some more exciting features planned for the future, but I’ll keep those under wraps for now.